Black is Back! — Moving Away from Red Only | Red Hat Factory

Black is Back! — Moving Away from Red Only

Benjamin Antoni Andersen
Category: News Reel News Reel
| August 3, 2018

The colors are coming! Well… shades of gray really.

Red Hat Factory started with… you guessed it… red hats — or in more technical terms, red knit caps. Every hat is hand knit, and the factory part of the name is none other than my mother. You should see her as she keeps those knitting needles active all day, whether she travels, sits at home or works. Millennials have their smart phones, my mother have her knitting needles and her yarn basket.

Because Red Hat Factory was born through the idea of the red hat as the ultimate adventurers apparel, we held back on producing more colors, since we felt it important to let the company have a season of being what it was conceived as. But now that it’s established what we are and why we are the Red Hat Factory, the time to expand has come.

For starters we are adding two shades of gray to the original red, but more is already in the making. We are keeping a vote active over at our Instagram account. You can still find it in the highlights on top of the profile — @redhatfactory.

Go vote!


Before releasing the Black and Light Gray we went out with friend and incredibly skilled photographer Eleonora Leka, and Alfred and Sophia as models, to get some dope shots.

I’m just warning you. They have the photo genes. Don’t blame me if you end up starstruck.

Alfred sporting a charcoal Southlander.
Sophia rocking a classic red Southlander.
Light, light gray!

Hope you enjoy the new shades, and that you take a quick round through our Insta story to vote! You will definitely see more of these guys on our Insta and Facebook in the future.

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Written by Benjamin Antoni Andersen
Published on August 3, 2018 in News Reel
Designer and instigator of Red Hat Factory, constantly hungry for mountainous adventures.