Escaping Burnout — From Stockholm to the Mountains
Taking the brave step out of the asphalt jungle, into a calmer life in the Swedish Mountains, Emeli and Mathias takes you on a completely unique founder’s journey that will inspire to action.

An archive page for Red Hat Factory Stories
Taking the brave step out of the asphalt jungle, into a calmer life in the Swedish Mountains, Emeli and Mathias takes you on a completely unique founder’s journey that will inspire to action.
Being in the midst of 700 monkeys, there was no shortage of great moments to photograph. The opposite was truer — I missed a lot of great opportunities, and this turned out to be the biggest challenge of this area.
We managed to raise enough money to order 286 pairs of raw denim jeans from a small factory in Italy. These sold out very fast, and from then on we had to learn, mostly the hard way, how to manage a brand.